Our expertise

We don’t just watch the future unfold. We help shape it.

Our work is grounded in deep, real-world experience across a broad spectrum of assets and environments. We’ve been on the ground, in the data, and at the table.

As the world shifts shape economically, demographically, and socially, we filter the noise and understand the meaning.

We don’t just collect data & on-site observations; we interpret it to ask better questions, reveal hidden dynamics, and anticipate what’s next.

Our experience and intelligence inform action. We understand our role in realising your asset potential.

We deliver strategic clarity to asset owners and retailers, helping them recalibrate in response to shifting consumer behaviour, retail performance, and societal change.

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Asset & Retailer services

Airports & Tourism

  • Airports are no longer just places to pass through.

    They are destinations in their own right, and travellers expect more from the shops, food and services they find there.

    Design sets the tone. Execution delivers the experience. Domestic and international travellers want offers that are relevant, good quality and deliver on the brand & concept.

  • Foda Strategy is an Australian retail and food and beverage (F&B) strategy consultancy. We help airports measure how their retail performs and plan for what travellers will want next. Where every moment matters, we make every square metre count.

    Planning

    • Identify demand by traveller demographic.

    • Assess resulting retail needs and develop the retail mix.

    • Tenders - review concepts, design and menu.

    • Audit the place-making experience.

    Operations

    • Analyse trading data and review tenant or precinct commercial performance.

    • Assess the customer experience across F&B, Retail and Services.

    • Revenue, productivity and ATV growth strategy.

    Current clients

    • Brisbane Airport

    • Melbourne Airport

    • Adelaide Airport

    • Gold Coast Airport

Markets & Activations

  • We understand the trading pattern peaks & troughs and operational complexities of markets and activations.

    Foda understands customer demographics, consumer behaviours, the competitive landscape, and we measure performance. We don't guess, we assess, refine, and deliver results that improve productivity.

    • Identifying demographic & workforce demand

    • Trends analysis & future proofing retail assortment

    • Analysing competition

    • Reviewing precinct performance

    • Specifying the retail mix

    • Reviewing retailer concepts

    • Market Strategy

    • Identify retail underperformance

    • Analyse the Customer Experience

    • Provide analysis to drive revenue

Mixed Use & Town Centres

  • We Map the Terrain. We Mitigate Risk. We Maximise Potential.

    Cities are constantly changing. Each location presents unique challenges and opportunities that necessitate distinct approaches.

    We decode retail performance, community needs, and consumer behaviour across different contexts. What works in a dense urban centre won't work in a suburban town centre.

  • Our role: identify friction points, reduce uncertainty, and unlock hidden value. We bring clarity so assets perform at their peak, regardless of location.

    • Masterplanning

    • Identifying demographic demand

    • Specifying the retail mix

    • Reviewing place-making and design attributes

    Post Opening & Stabilisation

    • Identify retail under performance

    • Analyse the Customer Experience

    • Provide retailer analysis & support

Retailers

  • Retail is under pressure everywhere, whether in the CBD, the suburbs or regional towns.

    Economic conditions shift and competitors multiply. A business that does not stand out falls behind.

    We work with retailers at every stage, from first-time founders to established operators who need to reinvent. Talent is not enough on its own. Time is short, resources are stretched, and core problems often go unaddressed until it is too late.

  • Foda Strategy is an Australian retail and food and beverage (F&B) strategy consultancy. We look at a retail business through its customers' eyes, with a focus on enduring appeal to deliver results. We help retailers and F&B operators build for the long term and stay relevant.

    Established retailers

    • Audit relevance for reinvention.

    • Analyse trading performance.

    • Analyse the customer experience.

    • Set the sales, pricing and profitability strategy.

    • Build team capability

    • Plan the marketing

    Emerging retailers

    • Develop the concept.

    • Match the offer to the local demographic

    • Set the sales, pricing and profitability strategy

    • Review the store design

    • Plan the marketing

Shopping Centres & CBD

  • No two retail centres are the same.

    A suburban mall, a regional centre and a CBD tower each face different problems, and each needs its own approach.

    CBD commercial towers are under pressure. These buildings are still the focal point of the city, and their retail now has to serve more than the office workforce while operating to a different rhythms of contemporary work patterns.

  • Foda Strategy is an Australian retail and food and beverage (F&B) strategy consultancy.

    We help shopping centre owners and CBD landlords understand who their customers are, how they behave, who they compete with and how their retail performs. Our advice rests on evidence, not guesswork, and is designed to lift productivity.

    Planning

    • Identify demand from residents and the local workforce.

    • Analyse trends and future-proof the retail offer.

    • Analyse the competition.

    • Specify the retail mix.

    • Review retailer concepts

    Operations

    • Review Precinct Performance.

    • Analyse the retailer customer experience.

    • Analyse retailer financial performance

    • Support the precinct strategy

Universities

  • The campus of the future

    The campus has changed, and how the food offer has not fully adjusted to the nature of current and future demand.

    Applying our extensive experience with F&B and retail on campus we combine data-driven analysis and deep industry insights to align offers which enhance and elevate the student experience.

  • From Masterplanning and Precinct strategy through to Retailer assistance, Foda Strategy can provide innovative strategies and solutions, specific to your needs.

    • Masterplanning & Precinct Strategies

    • Enhancing the Student Experience

    • Concept reviews

    • Design reviews

    • Performance assessment & retailer assistance

    • Sustainability